Founded in 1987, CCAMMA (Chinese Canadian Advertising Marketing & Media Association) is a registered non-profit organization formed by a group of professionals in marketing, advertising, public relations, media, promotion, research and production to meet and share Canadian business and social experience. It expanded quickly to also include media and mainstream professionals in 1990, and has completed incorporation in 1997 to create a stronger and bigger network.
Mission:
The association's mission is to foster Marketing Innovations through knowledge and resource sharing, as well as career and professional development opportunities for our members and industry players. CCAMMA strives to serve as a hub between the Canadian businesses and Asian Canadian marketing professionals.
Code of Ethics:
The CCAMMA Code of Ethics provides guideline of professional behaviour and standards of ethical practice. The main purpose of the Code is to educate our members in the areas of communication and information dissemination, standards of conduct, confidentiality/disclosure and professionalism.
It focuses on helping individuals develop ethnical decision-making skills independent of CCAMMA policy. As professionals, CCAMMA members should commit to the goals of better communications and improved understanding between the many diverse groups in our society.
Mission:
The association's mission is to foster Marketing Innovations through knowledge and resource sharing, as well as career and professional development opportunities for our members and industry players. CCAMMA strives to serve as a hub between the Canadian businesses and Asian Canadian marketing professionals.
Code of Ethics:
The CCAMMA Code of Ethics provides guideline of professional behaviour and standards of ethical practice. The main purpose of the Code is to educate our members in the areas of communication and information dissemination, standards of conduct, confidentiality/disclosure and professionalism.
It focuses on helping individuals develop ethnical decision-making skills independent of CCAMMA policy. As professionals, CCAMMA members should commit to the goals of better communications and improved understanding between the many diverse groups in our society.
Board of directors
Valentina WONG - President
Valentina is a passionate and accomplished executive leader with over 22 years of experience spanning the non-profit sector, advertising agencies, and client-side roles. Her expertise encompasses a deep understanding of business and communications strategy and execution, as well as proficiency in events management, media relations, and coaching.
Graduating from Ryerson University in Public Relations, Valentina's career journey began with roles at the Chinese Cultural Centre and Mon Sheong Foundation. These experiences provided her with invaluable insights into fundraising and marketing in Toronto, along with a deep understanding of the Chinese media landscape.
Over the subsequent 12 years, Valentina transitioned into multicultural marketing roles at advertising agencies, where she spearheaded numerous successful campaigns for Canadian corporations. Her tenure culminated in her current position as Senior Account Director at Ethnicity Matters, where she continues to lead and manage impactful campaigns.
Prior to her role at Ethnicity Matters, Valentina served as the multicultural lead at Bell Canada for five years, further honing her expertise in reaching diverse audiences and driving inclusive marketing strategies.
With her wealth of experience and proven track record of success, Valentina is confident that her invaluable leadership and strategic vision will position her as a strong President to lead CCAMMA with the support of the Board of Directors. Her primary objectives include increasing membership and business partnerships, as well as providing robust networking and learning opportunities to members.
Garry WONG - Vice President
Garry Wong brings a wealth of experience to the field of multicultural digital marketing. As the Group Account Director of Balmoral Multicultural Marketing, Garry has acquired extensive expertise in providing effective digital marketing solutions and analytics to connect clients with diverse ethnic audiences across Canada. Throughout his career, Garry has serviced notable clients such as Coca-Cola, Rogers, General Motors, Loblaws, Sears, and Telus, demonstrating his proficiency in navigating the complexities of multicultural marketing campaigns.
Beyond his work in advertising and marketing, Garry is also managing a retail fine jewelry business and is a licensed and practicing Realtor. His diverse skill set and passion for community involvement make him a valuable asset in bridging cultural gaps and fostering meaningful connections in the advertising, marketing, and media landscape.
Wesley LAI - Secretary
Wesley is currently an Account Director of Ethnicity Matters. Wesley is a seasoned professional in multicultural marketing and event marketing with over 10 years of agency experience. He builds a collaborative relationship amongst client, agency, vendors and media to create a true partnership that benefits all four parties. He has experience in servicing corporate clients such as chatr mobile, CIBC, Loblaw, Canadian Tire, and BMW, as well as associations such as Indo Canada Chamber of Commerce, and Hong Kong Economic and Trade Office.
Joey CHAN - Treasurer
Joey Chan, the newly appointed Honorary Treasurer at CCAMMA, melds his finance education from Ryerson University with a Master of Management Analytics from Queen’s University to pioneer data-informed marketing strategies. Specializing in turning complex customer data into actionable insights, his expertise includes segmentation, product design, and marketing mix modeling. At CCAMMA, Joey applies his analytical acumen to enhance marketing innovation and support the association's mission to connect Canadian businesses with Asian Canadian marketing professionals. His approach integrates real-world applications of marketing analytics to foster inclusive and effective marketing solutions.
Join Joey in his dedication to advancing marketing analytics and professional development at CCAMMA, shaping a data-driven future for the industry.
Cherie CHAN
Cherie is an experienced marketing professional with over a decade of expertise, currently serves as the Senior Manager in Branding & Marketing for a Condominium Developer. With a comprehensive background in data-driven marketing, event and experiential marketing, media planning, and social media, Cherie plays an integral role in shaping marketing strategies, managing customer communications, and influencing the design aspects for better living.
Prior to her current role, Cherie served as an Account Director at Toronto-based multicultural marketing agencies. Additionally, as the Co-founder of a marketing solutions company, specializing in event planning, she is dedicated to exploring creative and innovative approaches in the marketing field.
Karen CHEUNG
Karen has over a decade of extensive experience in Advertising, Media, and Marketing, currently serving the role of Client Service Manager at a leading webinar company. Holding an Advertising Degree from OCAD University, she leverages her creativity and project planning expertise to assist clients in reaching their project objectives. Her professional portfolio includes involvement in diverse projects such as multicultural advertising campaigns, live broadcast TV shows, international business conferences, product showcases, and tradeshows. Specializing in event and marketing project planning, Karen draws upon insights from various disciplines to ensure optimal outcomes. She excels in comprehending and harmonizing the diverse needs of stakeholders, adeptly facilitating projects for mutual success and benefit.
Karen is honored to have the chance to bring her diverse expertise to the board of CCAMMA.
Geoff LAM
Geoff is a photographer based in Toronto who specializes in commercial & advertising photography with over 20 years of experience. His works are focused on creating images that tells a unique story of his clients. Photography is his true passion and he is committed to offer topnotch services to his clients. Over the years, he has earned the trust of them by being a responsible photographer who they can count on. He builds many strong relationships with agencies and clients and this is the reason he loves being a commercial photographer.
For CCAMMA, Geoff has been serving as one of the volunteers since 1997. In 2017, he became one of the directors and served in different committees for the Association.
Erik LEE
In the vast field of marketing, Erik has carved out a significant niche over the past two decades, focusing on bridging diverse communities through nuanced communication strategies. His leadership at a Toronto-based marketing agency underscores a dedication to serving clients within both mainstream and multicultural markets. With a deep understanding of media planning, social media engagement, creative direction, and e-commerce operations, Erik leads his team in crafting messages that resonate across cultures, always with a keen eye for creativity and strategic insight.
One of Erik's personal endeavours, a Traditional Chinese media platform, stands as a testament to his commitment to facilitating the integration of immigrants into Canadian life. This initiative, aimed at sharing relevant news and community events, has grown into a cherished hub of engagement within the Canadian Chinese community.
Sweet LIANG
With a wealth of experience in marketing and human resource management, she deeply passionate and committed to furthering her career in the marketing field. As a dedicated professional, she thrives on serving as the primary day-to-day contact and trusted advisor for clients. Her responsibilities include monitoring daily impression reports, devising and executing effective campaigns, and fostering connections with clients across various categories. She prides herself on ensuring a high quality of work and implementing efficient processes, while also ensuring that client requests are handled promptly and effectively.
Oliver XUAN
Oliver graduated from University of Toronto Life Science program. In 2010, he joined CCUE Chinese Media Inc., a digital division of Sing Tao Media Group, as an Account Executive until now. After 7 years of continuous learning, and hands on experiences, he has become a professional digital advertising planner and completed numerous successful campaigns for his clients. Many have wondered and questioned why Oliver chose a path different from his studies in university. To him, university was his foundation, where he learned not only knowledge but also how to deal with people and things in life.
Oliver is now very knowledgeable regarding the local digital market of Canada. With a strong sense of creative intuitions and the ability to tailor-make business proposals, he is capable of helping his clients tapping into the Chinese market. He was merged into the team of A1 Chinese Radio last year where he started his new challenges. Oliver sincerely hopes he will be making extraordinary contributions down the road in this team.
Valentina is a passionate and accomplished executive leader with over 22 years of experience spanning the non-profit sector, advertising agencies, and client-side roles. Her expertise encompasses a deep understanding of business and communications strategy and execution, as well as proficiency in events management, media relations, and coaching.
Graduating from Ryerson University in Public Relations, Valentina's career journey began with roles at the Chinese Cultural Centre and Mon Sheong Foundation. These experiences provided her with invaluable insights into fundraising and marketing in Toronto, along with a deep understanding of the Chinese media landscape.
Over the subsequent 12 years, Valentina transitioned into multicultural marketing roles at advertising agencies, where she spearheaded numerous successful campaigns for Canadian corporations. Her tenure culminated in her current position as Senior Account Director at Ethnicity Matters, where she continues to lead and manage impactful campaigns.
Prior to her role at Ethnicity Matters, Valentina served as the multicultural lead at Bell Canada for five years, further honing her expertise in reaching diverse audiences and driving inclusive marketing strategies.
With her wealth of experience and proven track record of success, Valentina is confident that her invaluable leadership and strategic vision will position her as a strong President to lead CCAMMA with the support of the Board of Directors. Her primary objectives include increasing membership and business partnerships, as well as providing robust networking and learning opportunities to members.
Garry WONG - Vice President
Garry Wong brings a wealth of experience to the field of multicultural digital marketing. As the Group Account Director of Balmoral Multicultural Marketing, Garry has acquired extensive expertise in providing effective digital marketing solutions and analytics to connect clients with diverse ethnic audiences across Canada. Throughout his career, Garry has serviced notable clients such as Coca-Cola, Rogers, General Motors, Loblaws, Sears, and Telus, demonstrating his proficiency in navigating the complexities of multicultural marketing campaigns.
Beyond his work in advertising and marketing, Garry is also managing a retail fine jewelry business and is a licensed and practicing Realtor. His diverse skill set and passion for community involvement make him a valuable asset in bridging cultural gaps and fostering meaningful connections in the advertising, marketing, and media landscape.
Wesley LAI - Secretary
Wesley is currently an Account Director of Ethnicity Matters. Wesley is a seasoned professional in multicultural marketing and event marketing with over 10 years of agency experience. He builds a collaborative relationship amongst client, agency, vendors and media to create a true partnership that benefits all four parties. He has experience in servicing corporate clients such as chatr mobile, CIBC, Loblaw, Canadian Tire, and BMW, as well as associations such as Indo Canada Chamber of Commerce, and Hong Kong Economic and Trade Office.
Joey CHAN - Treasurer
Joey Chan, the newly appointed Honorary Treasurer at CCAMMA, melds his finance education from Ryerson University with a Master of Management Analytics from Queen’s University to pioneer data-informed marketing strategies. Specializing in turning complex customer data into actionable insights, his expertise includes segmentation, product design, and marketing mix modeling. At CCAMMA, Joey applies his analytical acumen to enhance marketing innovation and support the association's mission to connect Canadian businesses with Asian Canadian marketing professionals. His approach integrates real-world applications of marketing analytics to foster inclusive and effective marketing solutions.
Join Joey in his dedication to advancing marketing analytics and professional development at CCAMMA, shaping a data-driven future for the industry.
Cherie CHAN
Cherie is an experienced marketing professional with over a decade of expertise, currently serves as the Senior Manager in Branding & Marketing for a Condominium Developer. With a comprehensive background in data-driven marketing, event and experiential marketing, media planning, and social media, Cherie plays an integral role in shaping marketing strategies, managing customer communications, and influencing the design aspects for better living.
Prior to her current role, Cherie served as an Account Director at Toronto-based multicultural marketing agencies. Additionally, as the Co-founder of a marketing solutions company, specializing in event planning, she is dedicated to exploring creative and innovative approaches in the marketing field.
Karen CHEUNG
Karen has over a decade of extensive experience in Advertising, Media, and Marketing, currently serving the role of Client Service Manager at a leading webinar company. Holding an Advertising Degree from OCAD University, she leverages her creativity and project planning expertise to assist clients in reaching their project objectives. Her professional portfolio includes involvement in diverse projects such as multicultural advertising campaigns, live broadcast TV shows, international business conferences, product showcases, and tradeshows. Specializing in event and marketing project planning, Karen draws upon insights from various disciplines to ensure optimal outcomes. She excels in comprehending and harmonizing the diverse needs of stakeholders, adeptly facilitating projects for mutual success and benefit.
Karen is honored to have the chance to bring her diverse expertise to the board of CCAMMA.
Geoff LAM
Geoff is a photographer based in Toronto who specializes in commercial & advertising photography with over 20 years of experience. His works are focused on creating images that tells a unique story of his clients. Photography is his true passion and he is committed to offer topnotch services to his clients. Over the years, he has earned the trust of them by being a responsible photographer who they can count on. He builds many strong relationships with agencies and clients and this is the reason he loves being a commercial photographer.
For CCAMMA, Geoff has been serving as one of the volunteers since 1997. In 2017, he became one of the directors and served in different committees for the Association.
Erik LEE
In the vast field of marketing, Erik has carved out a significant niche over the past two decades, focusing on bridging diverse communities through nuanced communication strategies. His leadership at a Toronto-based marketing agency underscores a dedication to serving clients within both mainstream and multicultural markets. With a deep understanding of media planning, social media engagement, creative direction, and e-commerce operations, Erik leads his team in crafting messages that resonate across cultures, always with a keen eye for creativity and strategic insight.
One of Erik's personal endeavours, a Traditional Chinese media platform, stands as a testament to his commitment to facilitating the integration of immigrants into Canadian life. This initiative, aimed at sharing relevant news and community events, has grown into a cherished hub of engagement within the Canadian Chinese community.
Sweet LIANG
With a wealth of experience in marketing and human resource management, she deeply passionate and committed to furthering her career in the marketing field. As a dedicated professional, she thrives on serving as the primary day-to-day contact and trusted advisor for clients. Her responsibilities include monitoring daily impression reports, devising and executing effective campaigns, and fostering connections with clients across various categories. She prides herself on ensuring a high quality of work and implementing efficient processes, while also ensuring that client requests are handled promptly and effectively.
Oliver XUAN
Oliver graduated from University of Toronto Life Science program. In 2010, he joined CCUE Chinese Media Inc., a digital division of Sing Tao Media Group, as an Account Executive until now. After 7 years of continuous learning, and hands on experiences, he has become a professional digital advertising planner and completed numerous successful campaigns for his clients. Many have wondered and questioned why Oliver chose a path different from his studies in university. To him, university was his foundation, where he learned not only knowledge but also how to deal with people and things in life.
Oliver is now very knowledgeable regarding the local digital market of Canada. With a strong sense of creative intuitions and the ability to tailor-make business proposals, he is capable of helping his clients tapping into the Chinese market. He was merged into the team of A1 Chinese Radio last year where he started his new challenges. Oliver sincerely hopes he will be making extraordinary contributions down the road in this team.